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Cohesive packaging design that communicates wellness

Earth Eco products packaging from different products.

Client

A supplement company that offers nutrient-dense superfood products to help customers reach their ultimate health.

earthechofoods.com

Industry

Health and Wellness

Services

Brand Collaterals

Packaging

UX Design

Development

The challenge

Based on an initial concept developed in-house, we were tasked to revitalize and expand Earth Echo’s product catalog, such that it still feels authentic, memorable, and inviting both in e-commerce and retail customer journeys. The challenge was to do so while maintaining consistency, strengthening brand awareness, and providing clear and transparent messaging in line with Earth Echo’s philosophy.

The solution

Deconstructing the provided concept design, we were able to better understand the underlying components so that we could confidently put them back together. Working with different packaging types and materials, we were pushed to mold the recognizable brand motifs to fit various functional constraints. Over the course of a couple of years, we were able to redesign and expand Earth Echo’s entire product catalog in a way that feels very much Earth Echo while also ensuring ease of use and convenience.

United under one color language

In line with Earth Echo’s brand color, all of the packaging we created followed the same deep blue as the base color. Beyond that, we involved ingredient-related colors to ensure clarity in the product messaging.

Visual representation of the Cottage Sans font.

Part of Earth Eco dietary supplement label.

A woman pouring a tea kettle with spices and ingredients and the Earth Eco product packaging.

Earth Echo Golden Bliss Powder packaging.

Earth Eco Superfood Blend box packaging and packet design.

Earth Eco Golden Bliss packaging and label showcasing ingredients and additional information.

Bringing all the healthy deliciousness to a bite-size

Earth Echo’s bite-sized products offer many of the same ingredients and benefits as their other products. The biggest difference is that this product line is optimized for a more casual and frequent intake in the shape of a chocolate bite. As such, we thought it best that the design is that much more delightful. Utilizing the brand base color as well as an ingredient-defined accent color for each bite type, we created attractive gradients that were used for the packaging backgrounds.

Earth Eco Vitality Bites firm label design.

Earth Eco Focus Chocolate Bliss Bites firm label design.

Earth Eco Focus Chocolate Bliss Bites packaging and label.

A person holding a plate with Earth Eco Vitality Bite chocolate bars on it.

Four boxes of Earth Eco different types of Chocolate Bliss Bites on a counter.

The results

The fresh and vibrant design, coupled with clear messaging resonated with target audiences, leading to increased consumer engagement and enhanced brand perception. As Earth Echo continues to thrive in the health and wellness industry, our packaging redesign remains a testament to our dedication to clarity in visual communication as well as quality in design execution.

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